TAL health screening changes can ‘help advisers initiate’ wellbeing conversations

Initially launched in 2019, TAL’s Health Sense Plus offers eligible customers a 5 per cent discount on their lump-sum premiums every two years if they underwent a routine health screening, such as a skin check for early detection of skin cancer, to encourage customers to monitor their health.

Under the new changes, which the insurer said was informed through engagement with advisers and clients, TAL customers will no longer be required to provide BMI details or upload evidence of a preventative test to receive a discount on their premiums.

TAL said the discount is available to customers with Accelerated Protection insurance, purchased through their financial adviser or directly from TAL.

Speaking on the announcement, TAL general manager individual life product, Aaron Newman, said the changes highlight TAL’s dedication to helping customers protect their overall wellbeing.

“The changes we’ve made to Health Sense Plus are based on feedback from customers and advisers, and designed to increase discount uptake, enhance loyalty, and encourage healthy behaviours,” Newman said.

“We want more customers to benefit from screening tests, which can detect and prevent many serious conditions, including cancer, diabetes and heart disease. We also hope to help advisers initiate more conversations with clients around the benefits of holistic health and the value of maintaining their insurance cover.

“TAL Health Sense Plus is one of the ways we are building enduring relationships with our customers, helping them understand the value of their insurance and making it easier to maintain their cover.”

TAL general manager of health services, Dr Priya Chagan, said the program is designed to encourage customers to take preventative measures to protect their health.

“TAL is focused on helping people live a healthy and full life, by bridging the gap between awareness and action,” Dr Chagan said.

“We’re investing in TAL Health Sense Plus because we know that prevention is better than cure and early action leads to better health outcomes for customers, this makes good health sense and good business sense too.

“We also know that encouraging and rewarding customers for taking simple steps that can improve their health outcomes can enhance customer satisfaction and loyalty.”

The insurer added that customers are not required to share their test results with TAL to claim the offer, just that they have undergone the test.