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About us

The financial advice landscape in Australia has undergone significant changes over the years, with advisers now seeking efficient and affordable access to information that can help streamline their practice and drive growth. In response to these needs, platforms like www.ifa.com.au have emerged as valuable resource for financial planners and advisers in the country.

www.ifa.com.au is a digital platform that offers daily online news, analysis, reports, and business strategy content that is specifically designed to address the issues and industry developments that are most relevant to the evolving financial planning industry in Australia. The platform is dedicated to serving advisers and is created with their needs and interests as the primary focus.

Flagship features across our title provide advisers with tools, resources, and capabilities to share best practices, experiences, and insights with one another. This connection allows advisers to work together to champion the growth of the industry and promote best practices. In addition, www.ifa.com.au offers a range of engagement tools, such as webcasts, investment showcases, and podcasts, which enable advisers to interact with the latest news, business intelligence, and thought leadership from across the industry.

The online presence of www.ifa.com.au has allowed it to integrate with other mediums, providing advisers with a comprehensive offering that includes the ifa magazine. This complementarity of print and digital platforms has enhanced the connectivity of the financial planning community and given it a stronger voice.

In conclusion, www.ifa.com.au has emerged as an innovative digital resource that provides financial planners and advisers in Australia with efficient and affordable access to information, tools, and resources. The platform has played a vital role in empowering advisers to streamline their practice and reignite the industry's sense of community.

EVENTS

IFA EXCELLENCE AWARDS

ifa has created an awards program that bestows the industry’s most prestigious accolades recognising excellence across the entire industry for Australian independent financial advice. The awards pinpoint professional development and innovation, showcasing both the individuals and firms who are leading the way in the industry. Award recipients represent a cross-section of the industry, recognising the contributions of the profession’s most senior ranks through to its rising stars.

WOMEN IN FINANCE AWARDS

These prestigious awards identify the leading women across financial services, from business leaders, mentors and skilled investment managers to client-centric accountants, financial advisers and mortgage brokers.

ADVISER INNOVATION SUMMIT

Future thinking. Technology focused. Greenfield innovation. In the finance industry. Bringing together innovators, leaders of tech and pushers of boundaries, the Adviser Innovation Summit will showcase how to implement transformative ideas and strategies in a challenging financial advice marketplace.

WEBCASTS

With its own in-house studio, ifa uses live-streaming technology to produce and distribute webcasts to audiences around Australia. These enable partners to expand their audience reach through informative, engaging and interactive content. Audiences can watch live on any device and interact through a live chat.

MEET OUR TEAM

Phillip Tarrant

Phillip Tarrant

Executive Editor – Real Estate and Consumer Wealth, Momentum Media

02 9922 3300

LinkedIn

Phillip is a media executive with over 20 years’ experience, in a career that spans finance, real estate, business and economics. He has a passion for property and leads the content strategy for the market and business intelligence platforms at Momentum Media (www.momentumemdia.com.au) aimed at the real estate and consumer wealth sectors. This includes REB (realestatebusines.com.au), RPM (residentialpropertymanager.com.au) and Smart Property Investment (www.smartpropertyinvestment.com.au) – the authoritative voice for Australia’s property investment community. As head of the Property Investment Podcast Network, he also steers the largest network of property podcasts in Australia, which collectively generate nearly two million downloads every year.

Maja Garaca Djurdjevic

Maja Garaca Djurdjevic

Editor, Wealth

02 9922 3300

Maja's career in journalism spans well over a decade across finance, business and politics. Now an experienced editor and reporter across all elements of the financial services sector, prior to joining Momentum Media, Maja reported for several established news outlets in Southeast Europe, scrutinising key processes in post-conflict societies.

Miranda Brownlee

Miranda Brownlee

Editor, Accountants Daily & Accounting Times

02 9922 3300

Miranda Brownlee is the editor of Accountants Daily and Accounting Times, two publications delivering analysis and insight to Australian accounting professionals. She was previously the deputy editor of SMSF Adviser and has broad business and financial services reporting experience, having written for titles including Investor Daily, ifa and Accountants Daily.

Adam Thorn

Adam Thorn

Editor – Aerospace, Momentum Media

02 9922 3300

Adam is a journalist who has worked for more than 40 prestigious media brands in the UK and Australia. Since 2005, his varied career has included stints as a reporter, copy editor, feature writer and editor for publications as diverse as Fleet Street newspaper The Sunday Times, Jones, media and marketing website Mumbrella as well as lifestyle magazines such as GQ, Woman’s Weekly and Men’s Health.

Shy-ann Arkinstall

Shy-ann Arkinstall

Graduate Journalist

0402667726

LinkedIn

Shy-ann is a graduate journalist for ifa and started her journalism career with Momentum media in early 2024, bringing with her a Bachelor of Communication (News Media) and a Bachelor of Social Science (Sociology and Anthropology) from the University of Newcastle. She is passionate about sharing the stories of those who may otherwise go unheard and shining a light on important issues impacting Australians. She believes wholeheartedly in the power of words to shape the world.

CONTENT

Ellie-Rose Burman

Ellie-Rose Burman

Senior Media Strategist

02 9922 3300

COMMERCIAL

Russell Stephenson

Russell Stephenson

Director – Commercial Growth, Momentum Media

02 9922 3300

Russell is a media executive with a career spanning 15+ years working across a range of professional sectors, including marketing, mortgages, real estate, wealth, legal and small-to-medium enterprises. He is the commercial growth director at Momentum Media, where he develops and implements strategies with the aim of accelerating growth, realising business outcomes and capitalising on new market opportunities.

Blair Dods

Blair Dods

Head of Technology, Momentum Media

02 9922 3300

Blair has over 20 years’ experience in the online sector, graduating from university with a Bachelor of Commerce in the late 1990s. Working in marketing, product development and management roles for start-ups as well as established media brands in New Zealand, UK, Germany and Australia, Blair has developed extensive knowledge across all facets of digital technology. With deep technical experience combined with a commercial mindset, Blair leads the development of digital platforms at Momentum Media.

Michael Johnson

Michael Johnson

Director, Agile Market Intelligence

02 9922 3300

Michael leads Agile Market Intelligence, a research agency responsible for delivering internal and external stakeholders with rich audience insights and analysis. His expertise as a Chartered Accountant, data analyst and market research professional has been critical to delivering real-world insights to Australia’s largest financial institutions, corporates and professional services firms.

Lyndsey Fall

Lyndsey Fall

Media Production Manager, Momentum Media

02 9922 3300

Lyndsey has 11 years’ experience working in media production. Following her Master’s degree in Journalism, she worked across a set of political and public policy magazines in England as a journalist, subeditor and as production manager. Lyndsey has worked at Momentum Media for the past four years heading up the production department and managing the development of its award-winning magazines, including Australian Aviation and World of Aviation, web portals and suite of highly-ranked podcasts.

OPERATIONS

About Momentum Media

Momentum Media (www.momentummedia.com.au) has been equipping Australia’s corporate, investor and business sectors with market and business intelligence for over a decade.

Across an integrated business supported by digital, events, live streaming, broadcast, content-on-demand, research, print and social platforms, we are guided by a fundamental principal: Be better informed.

Better informed readers, listeners, viewers, event participants, advertisers, sponsors and commercial partners, government and policy decisionmakers.

This mission for informing, educating and inspiring drives us to build more engaged communities, delivering greater leadership to the markets we connect with and forging closer relationships with our audiences.

Being at the forefront of media innovation, backed by a pioneering spirit, has been central to Momentum Media’s growth.

We’re an evolving, forward-thinking business based on a purpose that supports corporate Australia and the markets critical to our nation’s economic prosperity. We’re also focused on delivering exceptional value to our commercial partners.

We continually adapt to rapidly changing marketplaces; we’re a fluid media business, unshackled to any particular technology, channel or tone of communication.

With a monthly reach spanning over a million professionals, high-net-worth individuals and business owners, we’re connected to the rapidly changing preferences and attitudes of our communities – and we’re making a positive contribution for them to thrive.