AIA launches health insurance brand

In a statement this week, AIA announced the launch of a new health insurance brand called myOwn, which is now available to consumers.

myOwn offers health insurance bundled with AIA’s health and wellness program AIA Vitality.

AIA Vitality rewards are linked to actions that aim to improve or maintain good health, such as physical activity, preventive screening and eating a healthy diet. myOwn packages AIA Vitality with its health insurance products so that members who are actively engaged in the program may be eligible for premium discounts and a range of rewards offered by AIA Vitality.

AIA Australia and New Zealand chief executive Damien Mu said the brand offers a new way of providing health insurance.

“Most people think health insurance is something used when things go wrong,” he said.

“With myOwn offering health insurance with AIA Vitality, we support people to know their health, improve their health and enjoy the rewards.”