AIA launches soccer program for kids

The insurer has today launched a new program for children aged 4 to 11 in a bid to help them live healthier lives, alongside the AIA Vitality health incentive program.

“As a life insurer, we see first-hand the impact that poor health can have on the community and on quality of life, both for children and adults,” said AIA chief executive Damien Mu.

“By supporting the health of thousands of kids through one of the fastest-growing sports in Australia, we can help them in establishing healthy habits early on in their lives, and can assist in addressing Australia’s preventative health issues.”

The program comes as AIA celebrates the one-year anniversary of the launch of AIA Vitality, revealing in a statement issued today that 1,195 advisers have written at least one policy attached to the AIA Vitality product.