Zenith's head of consulting, Steven Tang, joins a brand new episode of the ifa Show.
On this episode, Steven joins host Neil Griffiths to discuss the growing popularity of managed accounts and how the relationship between it and financial advisers has continued to grow in recent years.
What started as a "novel idea" some years ago has now flourished and the COVID pandemic also accelerated the growth of managed accounts in the advice space.
Only in recent years, Zenith managed roughly $1 billion in managed accounts under advice. Today, it manages $4.2 billion.
"I think [the pandemic] was a good test moment for managed accounts," Steven said.
"People started to understand the real benefit of a managed account, [during] that COVID period clue. Really volatile time. Everything happened.
"A really key benefit of a managed account, is that we were monitoring these on a daily basis, looking at the portfolios across our client base, and when we made changes, we did it across all our clients on the same day. That was the real key benefit. Everyone got the benefit of us making changes to the portfolios at the same time."
On this episode, Steven also discusses why advisers are continuing to turn to managed accounts, how they can use managed accounts to work through the current climate and how advisers can ensure portfolios stay resilient through uncertain times.
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