However, this is what John Burke, head of strategic accounts, and Darren Stevens, director of strategy, at Bravura Solutions will be doing this November to raise money for Alzheimer’s Australia.
In the spirit of the Association of Superannuation Funds of Australia (ASFA) Conference’s 2013 theme ‘beyond the horizon’, the pair will literally cross the nation to arrive at the ASFA 2013 National Conference in Perth, and are looking to raise $1 for every kilometre travelled in the process.
“A key purpose of our industry is to provide for Australians when they stop working. This really means ensuring quality of life in old age,” Mr Burke said. “Deloitte Access Economics reports that by 2050 almost one million Australians will be living with dementia – most of those will be members of super funds that are governed, administered and run by the members of ASFA.”
Both Mr Burke and Mr Stevens said they hope their ride across the country will not only raise much needed funds for Alzheimer’s research but also create awareness within the wealth management community.
