It’s ‘Movember’ at ifa

Launched in Melbourne in 2004, ‘Movember’ aims to raise vital funds and awareness for men’s health, specifically prostate cancer and male mental health.

Last year, more than 854,000 men and women participated in ‘Movember’ worldwide, raising $124 million.

Just a few days in and already a fine assortment of dodgy ‘mos’ are beginning to sprout, giving the team a somewhat unsavory seventies look.

First time ‘Mo bro’ and Sterling Publishing group publisher, Alex Whitlock, said he was pleased to support an initiative that aims to raise awareness for male health issues.

“Every man should have a stab at growing a moustache at least once in their life, so what better excuse than raising awareness for men’s health issues and money for charity?” Mr Whitlock said.

“We [the male team] will all do our best to fashion some kind of ‘tash’ over the next month and any donations that we can muster will be gratefully received for what is a very worthy cause.”