Fitzpatricks Group expands senior leadership

Fitzpatricks Group has appointed Debbie Jensen as head of marketing and client value proposition following last month’s rebranding of its advice arm to Fitzpatricks Advice Partners – formerly Fitzpatricks Private Wealth – to reflect the group’s “reinvigorated mission and strategy to ramp up the support and value it delivers”.

Prior to joining the firm, Jensen was general manager, funds management marketing at Dexus, before which she spent six years at Challenger as general manager of marketing, taking on additional duties as general manager of customer experience after three years with the firm.

She has more than three decades of experience in marketing for the financial services sector, having held senior marketing positions at StatePlus, formerly State Super Financial Services, at MLC and NAB Wealth, among others.

In her new role, Jensen will be reporting to Fitzpatricks Group chief executive Andrew Fairweather and work closely with Jasia Fabig, the general manager of the firm’s advice arm, helping raise awareness of the group’s brand and value proposition, including its flagship lead adviser program.

Speaking on Jensen’s appointment, Fairweather said her extensive experience will support the firm’s future growth aspirations.

“Debbie is a well-respected financial services leader with experience in direct-to-consumer and B2B marketing and serving advisers. I am excited to have her join the senior management team as we drive the ongoing development of our value proposition to advisers and their clients,” Fairweather said.

“Our proven model is focused on developing advisers to better serve clients with complex needs and providing them with the services and solutions they need to attract clients in their target markets. Our model is supported by a brand strategy that appeals to the segments that we serve.”

Jensen said that with its reputation for unwavering focus on its advisers and clients, she is pleased to be joining the team at Fitzpatricks.

“My focus is on sharpening the group’s value proposition, ensuring that our message is clear and compelling for advisers, their clients and the broader advice market,” Jensen said.

Fabig noted that, while the firm has a positive reputation, recent enhancements to the business are not well understood.

“We’ve been through a period of resetting to ensure the right foundations are in place to accelerate our growth,” Fabig said.

“We don’t measure success in terms of adviser numbers. We are not aiming to be the biggest advice firm but rather one that delivers exceptional value to advisers so they can better serve their target markets. Our focus is on partnering with high-quality advisers and supporting them to grow and achieve their goals.”