Superhero announces launch of advice platform

Online trading platform Superhero has said it will launch a new platform with the purpose of servicing established dealer groups, advisers, and their clients.

With a focus on providing accessible solutions to serve clients across both their investment and superannuation portfolios, Superhero chief executive officer and co-founder John Winters said that advisers will soon be able to offer the platform to their clients to view and manage their wealth.

“Our new adviser platform will assist advisers in providing a better experience, allow them to build and manage portfolios and assist them in providing advice to their clients across both super and non-super,” Mr Winters explained.

The new platform’s portfolio management capabilities will include placing individual share trades on client accounts, managed funds, and term deposits on behalf of clients, Superhero said.

Across this, they will also be able to view investments and overall performance, portfolio allocations and access a range of pre-built portfolios from leading managers.

Moreover, Superhero said that the platform would also provide added benefits across superannuation, including the option to open new Superhero accounts for clients, manage superannuation investments, download comprehensive tax and performance reports, and more.

“Superhero’s focus has always been about providing value and launching an adviser platform is a tangible example of this focus. Our adviser platform will provide a fully digital option to better support Australia’s 16,000 financial advisers,” Mr Winters added.

The CEO explained that the inspiration behind creating the platform was the increasing inaccessibility of financial advice for many Australians in recent years.

“Ultimately, we want to create a platform that can help advisers deliver more seamless, affordable, and understandable advice to more people,” Mr Winters said.

“We also want to enable Australians to get more involved with their finances, to learn, engage, and manage their wealth with their advisers.”

According to Superhero, final developments of the platform are currently underway, and it is scheduled to launch in the first half of FY24.