New partnership looks to boost client engagement and retirement planning

Link Group’s personal financial management partner, Moneysoft, and FCN will leverage the cutting-edge Moneysoft PFM technology, which will allow financial coaches to help their clients through a broad range of wealth creation and personal finance activities, such as debt reduction, asset accumulation, paying for education and planning for retirement.

Moneysoft PFM has completely digitised processes commonly used in financial coaching, advice and personal money management such as client onboarding and fact-finding, data entry, transfer, report generation and goal tracking. These features are designed to save professional users a substantial amount of time and cost, while improving clients’ overall experiences.

A significant number of financial advisers and coaches in Australia already use Moneysoft, with its capabilities now being rolled out to FCN’s network of coaches in the US.

Dee McGrath, CEO, Retirement & Superannuation Solutions at Link Group commented on the international expansion, stating that they are “thrilled” that the agreement between Link Group and FCN has extended their offering to “support individuals and coaches on their journey to achieve superior retirement and wealth outcomes ion a new market”, particularly in the US.

“This partnership reflects a culture of collaboration between Link Group and FCN.”

“The solution is specifically designed to improve the completion rate of client onboarding, significantly increase the efficiency of money coaching services, and reward clients by providing unprecedented opportunities for collaboration and achieving their desired financial outcomes,” Ms McGrath said.

Co-founder of FCN, Joshua Escalante Troesh, said that it is FCN’s “mission” to help 6.4 million households in the US change their financial future through “helping financial coaches build and grow successful businesses.”

“Applying Link Group’s Moneysoft PFM technology to our Money Coach offering will enable our coaches to significantly improve the coaching experience and client outcomes.”

“The software allows coaches to effortlessly provide clients with visibility into their cash flow and provides the reporting necessary for coaches to be true accountability partners and supporters for their clients’ success,” Mr Troesh said.

Link Group and Moneysoft entered a strategic partnership in 2016, enhancing Link Group’s offering to both superannuation funds and listed company clients, opening up opportunities for collaborations on new products and innovations.