Count Financial enters exclusive partnership with local tech company

Annature specialises in innovating eSigning, ID verification and payments build on blockchain technology.

The group said its exclusive partnership with Count Financial will continue its recent focus on delivering tech-led solutions to its members network, with a strong emphasis on streamlining the advice delivery process, moving towards more digital and simplified solutions.

Head of licensee systems at Count Financial, Reg Gabila, said that this new partnership with Annature will provide several client and adviser benefits, and said that they are “delighted to be introducing Annature’s platforms,” to bring efficiency to their members’ firms by removing manual requirements for signatures and ID verifications.

Ms Gabila stated that with this process, advisers can spend more time with clients and add value.

“There is a need for high-quality advice to be more readily available to more Australians, so we’re committed to increasing the capacity of our network and ensuring more people can speak with an adviser,” she continued.

Amreeta Abbott, CEO at Annature, expressed her excitement to be partnering with Count Financial due to their mutual philosophical alignments, stating that the exclusive partnership was a “natural fit.”

“Count Financial is a leading player in the advice space thanks to its commitment to technology and innovation,” she said.

“Aligning our entrepreneurial mindsets and delivering fresh new ways to do business better. We’re delighted that Count Financial’s advisers and clients will benefit from our award-winning eSigning and ID Verification platform.”

Last month, Count also announced a new partnership with Midwinter Financial Services that enabled its adviser network to leverage Midwinter’s leading financial advice software.

The two firms said that the partnership would result in greater flexibility and competitive IT ownership costs for Count practices through a choice of software provider as well as tailored settings and advice templates.

Jon Bragg

Jon Bragg is a journalist for Momentum Media's Investor Daily, nestegg and ifa. He enjoys writing about a wide variety of financial topics and issues and exploring the many implications they have on all aspects of life.