ifa boosts team and unveils fresh content strategy

Effective September 2021, Momentum Media’s market-leading brands ifa and InvestorDaily have been underpinned by several key appointments, including an experienced and highly sought-after editor. 

The two brands — alongside Momentum’s connected wealth platforms Fintech Business, Risk Adviser and Adviser Innovation — will also be complemented by consumer wealth brand nestegg.com.au.

The expansion of Momentum’s wealth portfolio solidifies a holistic offering to readers and commercial partners across the Australian financial services industry.

Leading the new-look team is editor – wealth, Maja Garaca Djurdjevic, and director – wealth, Russell Stephenson.

Ms Garaca Djurdjevic joins the team from Momentum’s real estate brand Smart Property Investment, where she supported the brand’s growth and expansion in lockstep with the booming property sector.

Former ifa and InvestorDaily editor Sarah Kendell has taken on a new role as communications specialist at ClearView Wealth Limited.

Ms Garaca Djurdjevic is supported by deputy editor Neil Griffiths plus journalists Fergus Halliday, Mike Karpathios and Jon Bragg.

Mr Stephenson is supported by head of strategy – ifa, Jordan Coleman, and newly appointed head of strategy – InvestorDaily, David Stratford.

Russell Stephenson is director – wealth at Momentum Media which includes market-leading brand nestegg.

For nearing two decades, ifa has been the premier source of news, analysis and business insights for Australia’s independent financial planners and advisers.

InvestorDaily delivers key updates, news, market intelligence and knowledge to the wider financial services sector, including superannuation, institutional investing, funds management, wealth management, financial planning and intermediary distribution.

Coupling these business platforms is consumer site nestegg.com.au, which in just a matter of years has become an invaluable resource for Australians looking to expand their financial knowledge and make more informed decisions regarding saving money, goal setting and planning, investing effectively and planning for retirement.

In addition to delivering daily content, the strengthened team will be responsible for driving a number of key events across the financial services market, including awards programs and conferences such as the ifa Business Strategy Day, ESG Summit, Adviser Innovation Summit and the ifa Excellence Awards.

Understanding the immense broadcast opportunity, and to support the financial services sector further as it adopts new media channels, the wealth portfolio’s top-rated podcasts — the ifa Show, nestegg podcast and InvestorDaily Uncut — will also be expanded under the stewardship of the strengthened content team.

Ms Garaca Djurdjevic said she was thrilled to have commenced as editor of the wealth portfolio. 

“I am honoured to take on this role and be given the opportunity to build on the solid foundations already established in these crucially important brands,” Ms Garaca Djurdjevic said.

“I look forward to pushing boundaries and providing a forum for public discourse on issues impacting the financial services sector.

“My new team and I are very passionate about news and our primary focus is our readers. We are very excited to have been given this opportunity to poke and prod the regulators and go behind the headlines to deliver the most relevant information to support the ongoing growth of the wealth sector. 

“We’re committed to delivering readers the most relevant news, opinions and insights and informative analysis as we move forward through this pandemic and emerge on the other side.”

Mr Stephenson said he was excited about the future of the wealth portfolio with a deeper and expanded team.

“Maja and the content team are well equipped to drive a reinvigorated content strategy for our wealth brands and continue the tradition of delivering essential news and information for Australia’s financial services sector,” Mr Stephenson said.

“I look forward to further cementing our brands and ensuring value for both readers and commercial partners alike.”