Mortgage Choice rebrands advice arm

In a statement released on Friday, Mortgage Choice chief executive Susan Mitchell said the group had relaunched its financial advice offering under the name FinChoice as of 1 May.

Ms Mitchell said the new group would focus on “choice and transparency” and would offer both scaled and full personal advice.

“During times of uncertainty, expert financial advice has never been more important,” she said.

“FinChoice remains committed to providing services which are based on choice and transparency – no matter what stage of life you’re at.

“Whether you need help setting up your long-term financial plan, or need advice on something more specific like superannuation, or insurance, FinChoice can help you work out the advice you need now and as your goals change in the future.”

The group was offering free initial meetings with FinChoice advisers, and said that under the new name, it would “continue to provide clients with specialised financial advice services within the Mortgage Choice brand”.

The news follows the group’s recruitment of former Hillross managing director Dean Thomas as its chief advice officer in November last year.

At the time, Ms Mitchell said Mr Thomas was to take Mortgage Choice’s financial planning arm “into its next chapter of growth”, following the departure of its founding general manager Tania Milnes.

“Dean’s experience in strategic direction and business transformation will play a vital role in leading our financial planning division,” Ms Mitchell said. 

“His wealth of experience will strengthen our ability to navigate the current industry challenges and position Mortgage Choice financial planning for long-term growth.”