Philippa Sheehan steps down as MyPlanner MD

In a letter from Mr Mardell to authorised representatives - seen by ifa - the dealer group announces that Ms Sheehan has resigned from the post effective 23 April.

"After a long and successful career, Philippa has made the decision to retire and she is proud of her time at MyPlanner," Mr Mardell wrote.

"The shareholders and board would like to thank Philippa for her contribution to the business and her continued passion for the industry." 

Ms Sheehan joined MyPlanner shortly after its rebrand from SMSF Partners in 2014. Prior to that she was managing director of IOOF-aligned MyAdviser.

She has been a longstanding advocate of "non-aligned financial advice" and of raising the number of women at executive level in the wealth management industry.

ifa understands Ms Sheehan will take a break from the financial services industry to spend time with her young family. 

In 2017, she was named Dealer Group Executive of the Year by the judging panel at the ifa Excellence Awards for her role in rebranding MyPlanner and advocating on behalf of her authorised representatives.

ASIC placed licence conditions on MyPlanner in December 2017.