Elders appoints NSW-based practice

In a statement, Elders said Ms Russell – previously licensed by non-bank licensee Ausure – will “initially form a strategic referral alliance and partnership” with fellow Elders adviser Geoff Siegert of Siebury Pty Ltd before joining “new combined entity” Central West Financial Planning.

Elders Financial Planning (EFP) head Tony Beaven said it was an “exciting time” for the dealer group.

“Two years ago, we had a vision to create a differentiated offering to advisers across Australia by having exceptional support capabilities and a formal referral introduction strategy in place for new practices joining EFP,” he said.

“We are proud to announce our differentiated model is now in place and we are quickly being recognised throughout the financial services industry as a licensee that offers real value to advice practices.”

Ms Russell said she was pleased to be joining EFP, describing it as a “wonderful opportunity”.

“Working closely with a highly successful Elders General Insurance office will ensure that we are able to offer real value to the community. The combining of two advice businesses will ensure that we have both satisfied clients and a very successful partnership,” she said.