FPA welcomes FASEA CEO

The FPA has welcomed the appointment of Deen Sanders to the role of chief executive of the Financial Adviser Standards and Education Authority (FASEA). Dr Sanders has previously held the role of chief professionalism officer with the FPA for six years and was announced in the new post on Friday.

“We congratulate FASEA on the appointment of Dr Deen Sanders as CEO. Deen has a great track record and is well known to the FPA as he was previously our chief professionalism officer for six years,” CEO of the FPA Dante De Gori said.

“Deen’s ‘safe pair of hands’ will help guide the implementation of the new standards that will improve public trust and confidence in the financial planning profession.

“We look forward to working with Deen and his team at FASEA in preparation for the commencement of the new education and professional standards. Once introduced, they will provide assurance to consumers that their financial planner will be highly trained, experienced and subject to an enforceable code of ethics.”