Former FPA staffer named FASEA CEO

Deen Sanders has been named chief executive of the new government body, which will set mandatory standards for the financial advice industry.

Dr Sanders was formerly chief professional officer at the FPA for six years and more recently was Assistant Commissioner of the government’s Professional Standards Authority.

“Dr Sanders is eminently qualified to lead FASEA and brings a deep understanding of existing educational and training standards of financial advisers. Critically, his practical understanding of the sector and its unique dynamics will help guide a renewed approach to improving standards, alongside a clear focus on mandatory ethical requirements to improve public trust and confidence,” said FASEA chair Catherine Walter.

Dr Sanders will commence in the role on 17 September. 

The board directors of the FASEA body were announced in April, with some members of the independent and non-aligned community arguing the state-run authority lacks voices from the IFA sector.