In a white paper, Developing financial knowledge, SSGA said there is a clear disconnect between how investors rate their own financial literacy and their actual literacy.
The research indicated that 72 per cent of men and 57 per cent of women claimed to know whether active or index funds were more expensive, but only 15 per cent of men and women actually responded correctly that active funds cost more.
“Most investors have an inflated view of their financial knowledge, and many are unfamiliar with even the most basic economic concepts needed to make saving and investment decisions,” SSGA said in the paper.
However, SSGA suggested that advisers can improve the value proposition of their own firm by offering high-quality financial education to their clients, particularly as robo-advice becomes increasingly prominent.
“Younger, affluent consumers in particular are increasingly being drawn to these online financial management offerings,” the paper said.
“To help combat that threat, traditional advisers need to ensure that their face-to-face interactions are more comprehensive and more personalised.”
SSGA also noted that education concerning advisory fees is an important factor in retaining clients.
“In order for clients to understand the value proposition of professional financial advice, they must comprehend both what they are paying, and what they are paying for,” the paper said.
“Taking the time to assess clients’ financial literacy will provide the adviser with the opportunity to fill in knowledge gaps and ensure effective communication with respect to both fees and value.”
