Former AFA director joins boutique licensee

According to a statement, Mr Jack has been tasked with working nationally with financial advisers to expand the group's service offering and grow the group's adviser base.

He said he wants to build on the cooperative, transparent and innovative adviser culture within the group and help advisers spend more time with their clients.

"Advisers best serve their client communities when they spend the majority of their time with clients or working on client strategies," Mr Jack said.

"Unfortunately, that's harder than it should be; working smarter and more efficiently is the key."

Mr Sutherland said their goal is to have "best-in-show" technologies and applications so advisers can work more efficiently.

He viewed Mr Jack's appointment as "a good fit", and is happy he is coming on board with his experience and understanding of the market.

"I love the way he is prepared to embrace innovation," Mr Sutherland said.