FPA urges promotion of CFP credentials

FPA chief executive Dante De Gori encouraged all CFP professionals to use the campaign as an opportunity to spread the good word about the significance of their professional designation.

"We urge CFP professionals to promote their credentials with their own channels by using the Good Advice lock-up on their email signature and business cards," Mr De Gori said.

"Members are also invited to request copies of the FPA consumer brochure to use with potential clients."

Mr De Gori added that it is particularly important for Australians to know what to look for when they are seeking financial advice.

"The CFP designation is the gold standard in advice and this campaign aims to build understanding with Australians that it represents the highest educational and ethical standards in the profession," he said.

"Consumers who seek financial advice should have access to trusted, qualified financial planners, and knowing their financial planner has high education standards is one way of reassuring them of this."

In a company statement, the FPA said that, along with its usual digital, online, print and radio advertising, the campaign will include mobile advertising for the first time throughout Australia.

Last year's consumer campaign reached around 4.8 million consumers in 10 weeks.

The campaign is expected to run until the end of June.

Adrian Flores

Adrian Flores is a deputy editor at Momentum Media, focusing mainly on banking, wealth management and financial services. He has also written for Public Accountant, Accountants Daily and The CEO Magazine.

You can contact him on [email protected].