Domacom’s Kidman Station crowdfunding goes mainstream

Speaking to ifa, a DomaCom spokesperson said that the level of interest from mum-and-dad investors showed that there was a "healthy appetite among investors for access to rural property".

"Whilst the $400 million campaign is an audacious bid, in such a short time it has highlighted the Australian people's desire to protect our food security and our valuable agricultural assets," he said.

In December last year platform DomaCom launched a plan to allow retail investors to invest in Kidman Station, Australia's biggest private landholding and one accounting for 1.3 per cent of Australia's total land area.

In November the Turnbull government blocked the sale of Kidman to Chinese investors, although it is understood that there could be another proposal to the Foreign Investment Review Board in the works.

Dealer Interprac has jumped on board to offer financial advice to investors interested in the proposal and the DomaCom spokeperson has urged more advisers to get involved.

"DomaCom believe that financial advisers should practice what they preach in terms of diversification and give the rural sector some exposure in their recommendations as they do with equities, fixed interest and other classes of assets," he said.

"DomaCom are referring these investors out to financial advisers who are supporting both the DomaCom Fund and the Kidman initiative, and expect that this will continue for some time beyond the current Kidman Station campaign."