BT receives minimal negative feedback on advisers

According to BT, more than 2,100 customer testimonials have been received for more than 440 of the group's advisers.

Of those customer testimonials, only 31 have involved negative feedback about the adviser providing the advice, representing 1.48 per cent of all feedback given on the site.

BT's Adviser View site – which was launched in October 2014 – allows clients to rate their adviser on their ability to explain things clearly, their ability to demonstrate knowledge and expertise, their response to client needs and whether they would recommend the adviser to others.

"We want to provide more advice to more Australians and by bringing together the professionalism of our advisers through digital consumer access, we can do this," BT general manager of advice Mark Spiers said.

"There is absolutely no point in having highly regarded planners that no one can find.

"Adviser View will become the pre-eminent online site for Australians looking for financial advice, their first port of call for trusted information, connection and ideas exchange on all things financial," Mr Spiers said.

BT added that since the launch of Adviser View, more than 78,700 Australians have visited the site with more than 62,200 searches completed.

A majority of these searches have been for the name of a particular planner (32,100), followed by location searches (26,000) and specialty searchers (3,600) in which clients are looking for a specific skill, a statement from BT said.

Over the coming months, the group is looking to incorporate further information on advisers, including their work history, as well as other "functionality enhancements".

BT said the current average rating for advisers is 4.89 out of 5.