AMP Capital launches online adviser resource

In a statement issued on Friday, AMP Capital head of retail and corporate business Craig Keary said the new website will help advisers in the process of re-defining their value proposition.

“Ultimately, AMP Capital wants to support financial advisers in guiding their clients’ decision making in order to help them achieve better wealth outcomes,” Mr Keary said.

“The Adviser Resource Centre addresses myriad investment concepts and themes, providing materials that can be used at different stages of the advice journey and at different points in market cycles.

“This latest initiative is the evolution of last year’s successful Act Now for a Better Tomorrow campaign where AMP Capital created tools to help advisers give clients the confidence to re-enter markets after a period of volatility and to stay the course of long-term investing.”

The statement said the service aims to help advisers have “more meaningful investment conversations with their clients”.