Boutique advice firm reflects on 25 years

Principal Edge Financial Services issued a press statement last week celebrating its 25th anniversary, using the opportunity to espouse the firm’s philosophy that “the future of financial advice is not about forecasting markets or plugging product but about empowering individual people to make sound financial decisions for themselves and their families”.

“We believe that financial planning is essentially about understanding client needs, and delivering on these through exceptional service and attention to detail,” said Principal Edge founder and managing director Bruce Kluk.

“We focus on finding out what is important to the client in their lives and get an understanding of their values and goals.

“We then build a strategy around this and match an appropriate service level to meet those needs. This is about as far removed from a transaction-based, product-focused ‘cookie cutter’ approach as you can be.”

Mr Kluk said holding his own AFSL and implementing a fee-for-service remunerative strategy some time ago has made the FOFA period less stressful.