Mortgage Choice Financial Planning targeting consumers from July

General Manager of Mortgage Choice Financial Planning Tania Milnes told ifa the group had put a 10 adviser limit on the business up until the end of the current financial year to see how they progressed.

So far there are four planning businesses up and running within the network, with several more due to open throughout February and March.

“From July we will be taking the message to consumers,” Milnes said. “We are trying to make financial advice more accessible and less intimidating for consumers.”

New advisers can come in as a joint venture or as a salary partner, but each business will need to be attached to a broking franchise, she said.

Mortgage Choice is currently getting lots of interest from salaried advisers looking for a new opportunity but the group is implementing “strict” conditions on who can join, she said.

New planners would preferably have a diploma and advanced diploma of financial planning and at least two years of experience. “They have to be able to demonstrate competency and understand our brand values - cultural fit is a big thing,” Milnes said.