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AUTHOR | No. of articles: 578

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‘Relatable, memorable, and referable’: Using personality to attrac...

Advisers need to showcase their authentic personality in marketing to better reach their target audience, according to a...Read More

Lifetime income products an opportunity for advisers: report

Advisers need to expand their knowledge of lifetime income products in preparation for growing interest in this area, ac...Read More

Plutosoft integrates electronic signatures on its platform

Plutosoft has partnered with an electronic signature provider for improved efficiency and cyber security. ...Read More

Higher-paid staff leads to better advice firm profits: report

A new report by VBP revealed a direct correlation between pay and performance, with those offering more competitive wage...Read More

Advice businesses prioritising profits: Report

According to the latest research by VBP, advice businesses are focusing on increasing their profitability and client cap...Read More

‘Random acts of marketing’: Why your digital marketing may not be ...

Too many advisers take a “spray and pray” approach to marketing and end up becoming frustrated when they don’t see...Read More

TAL launches real-time alteration quotes

The life insurer has launched real-time life insurance alteration quotes on the TAL Adviser Centre, allowing advisers to...Read More

Advisers need to be vigilant when using AI

An industry expert has reminded advisers to remain cautious when using AI in their business. ...Read More

High cost of advice biggest deterrent for Australians: Report

New research by Vanguard has revealed the high price of advice is the primary barrier stopping Australians from accessin...Read More

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