AIA supplements adviser health program

The supplements to AIA’s Vitality program include tools, documents and videos specifically designed to assist advisers through each step of the advice process.

“The new collateral aims to support advisers with their health and wellbeing proposition to clients, and their ongoing service and engagement needs,” AIA said in a statement.

“Integrating health and wellbeing into their value proposition can be an opportunity for advisers to build and maintain deeper relationships with their clients.”

The Vitality program was first introduced in Australia in 2014.

AIA Australia chief retail insurance officer Pina Sciarrone told Risk Adviser last year that since the introduction of the program, clients holding life insurance policies with Vitality were up to 40 per cent less likely to lapse their policy.