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Innovation through strategy-led guidance: Q&A with Sheshan Wickramage

What does innovation in the advice profession mean to you?  The advice profession is going through significant change and challenge, and naturally that environment creates innovation. But to me, true innovation starts with client outcomes, not efficiency or productivity.  As a profession, we’ve become very good at following a step-by-step, regulator-led advice process. Many advisers continue to run the same playbook, rather than stepping back and asking whether the way we...

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